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January 6, 2020

New year's resolutions are clearly in full swing. It's been so long since I updated this blog, it's clearly time to dust off the cobwebs and highlight The Conscious Advertising Network, the initiative I co-chair that launched in June. Here's an excerpt from an article...

November 27, 2017

This post originally appeared as part of Forum for the Future's 'Sensemaking' series and forms part of BoraCo's BreakOut work.

“..There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Morni...

November 18, 2017

Advertisers need to break out of their echo chambers and embrace new thinking for this digital age.

July 13, 2017

The brand purpose backlash has started and I am rolling my eyes.

It's led to terrible ads!

It's distracting brands from making great products!

It's bloated and presumptive!

Can we just all take a breath here and start from the beginning? By separating brand purpose and pro...

December 12, 2016

Up until now the ad-funded media model has been quite straightforward. Create some content, chuck in some ads, deliver to the consumer. However, new technologies like virtual reality (VR) and augmented reality (AR) look set to take advertising and marketing to new leve...

November 11, 2016

What a bittersweet week. America has done the unthinkable, the world has lost another great artist in Leonard Cohen and one can only imagine what it feels like for our French and Austrian friends as far right leaders such as Le-Pen, rallied by victories abroad raise th...

October 14, 2016

This post originally appeared in The Drum, October 2016 edition. 

It’s a topsy turvy world where Accenture is ranked Ad Age’s number one agency and even advertising commentators are calling advertising a ‘dirty word’. Yet that’s the world we inhabit right now. The...

September 28, 2016

Originally appeared in Forum for the Future’s ‘Green Futures’ publication. Written with Jen Katan for the launch of ‘Collectively’ in October 2014. Collectively is about to become part of Vice Impact and we've come a long way since then, but I still think it's relevant...

September 18, 2016

Originally published in The Drum, September 2016.

Media agencies are in the midst of an identity crisis as they adapt to their changing role in the ecosystem. In the first of a series on the collision of martech and adtech, The Drum explores what impact the increasing o...

September 13, 2016

The brilliant Fay Milton from Savages is a climate activist who has embarked upon an interview project, "Very Important Things". In it, Milton talks to some of the world's most passionate people about the topics that are important to them. The results are emotional, he...

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