We Are Europe
Co-Founder & Campaign Direction
How do you connect young people to a complex and overwhelming issue, namely the referendum on Britain's membership of the EU? A 'remain' campaign young people could believe in, backed by big name celebrities and some of the most creative people on the planet.
The Conscious Advertising Network
How can the ethics catch up with the technology of modern advertising? Co-chairing a cross-industry working group with six key focus areas, supported by ISBA and launched at the UN. Creating frameworks which map out an 'achievable leadership position' for the industry.
Martech & Adtech Insights
What are the trends in adtech and martech and how might you express them for marketing professionals? Events and features to bring topics to life for The Drum and Video Ad News.
Event Concept & Programming
Digital technology is developing at a blistering pace, disrupting the world around us. Yet it is developing faster than the codes we wrote to govern it. How do we respond? #BreakOut17 was a one day event for those involved in the technological revolution to ask not just ‘can we’? But also ‘should we’?
Kantar TNS, Connected Life
Copywriting & Content Strategy
Fake news, connected devices, and chatbots. Technology is shaping society, but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?
Storytelling to help a compelling data set stand out from the crowd.
How can a cornerstone commitment around truly sustainable cotton transform the operations of one of the biggest global fashion retailers? Copywriting and storytelling for C&A's 2017 sustainability report for Futerra.
In Our Nature
Campaign Strategy & Direction
How do redefine nature for a younger, more diverse generation? Brand development and campaign strategy to help a traditional NGO reach new audiences, in partnership with IfNotNow Digital & Irene Palacio.