Up until now the ad-funded media model has been quite straightforward. Create some content, chuck in some ads, deliver to the consumer. However, new technologies like virtual reality (VR) and augmented reality (AR) look set to take advertising and marketing to new levels. But how will it work?
Here's a video of the panel discussion I hosted for Video Ad News in September with the incredibly insightful Karen Boswell of adam&eveDDB, Edward Greig of Deloitte Digital, Omaid Hiwaizi of Blippar and Karl Woolley of Framestore.
Please excuse my 'umm'ing.... that's a news year's resolution for 2017.